SUPERMARKET SOLUTIONS
Reliable communications are essential to keeping supermarket operations running smoothly. From customer enquiries and online orders to supplier deliveries, receiving, staff communication and store management, your telecommunications system needs to perform reliably throughout the day.
Metrocom provides robust cloud and hybrid telecommunications solutions designed specifically for the demands of supermarket environments, with business-grade connectivity, automatic failover, intelligent call routing, department extensions, call queues, mobile connectivity and store-wide paging.
Whether customers need assistance, a supplier needs to reach a department or a manager needs to be contacted on the shop floor, the right person can be reached quickly and efficiently.
For multi-site operators, Metrocom can provide a scalable communications platform that connects stores, management and head office while maintaining the flexibility each location requires.
Advanced features such as mobile apps, time-based routing, after-hours handling, call analytics, call recording, SMS and integration with POS, CRM, online ordering and other business systems can improve customer service while giving management greater visibility and control.
From a single store to a multi-site supermarket group, we can design a reliable, flexible telecommunications solution that supports your people, your customers and your day-to-day operations.
Requirements and Solutions
-
Reliable Store Communications
SOLUTION /
A highly reliable hybrid phone system, supported by business-grade internet, automatic failover and backup calling options. Calls can automatically divert to mobiles or alternative numbers if the primary connection fails.
-
Department Direct Dial & Call Routing
SOLUTION /
Department extensions, Direct Inward Dial (DID) numbers, ring groups and intelligent call routing for customer service, bakery, deli, butchery, online orders, receiving and store management. Staff can easily transfer calls between departments.
-
Professional Customer Call Handling
SOLUTION /
A simple Auto Attendant with clear menu options, call queues, hold messaging, overflow routing and Callback functionality. Custom greetings can also be configured for individual stores, trading periods and special events.
-
Efficient Store Operations Communication
SOLUTION /
Cordless/DECT handsets, Ruggedised Cordlesses, mobile integration, Wi-Fi calling and mobile apps allow staff and managers to remain connected throughout the store. One-touch speed dials can provide quick access to suppliers, head office and maintenance teams.
-
Store-Wide Paging & Staff Communication
SOLUTION /
Integrated phone system with overhead paging, zone paging and phone-to-paging functionality. Staff can quickly make announcements to specific areas or the entire store, with emergency broadcast capability available where required.
-
Supplier, Delivery & Receiving Communications
SOLUTION /
Dedicated Deliveries/Receiving number or menu option, with calls routed directly to the appropriate team. Priority routing, shared-phone quick dials and call logs can help streamline supplier comms.
-
Call Routing by Time of Day
SOLUTION /
Configured time-based routing rules so calls are automatically directed according to trading hours, delivery periods, evenings, weekends and public holidays. “Divert the office to Checkouts at 3…”
-
After-Hours Call Handling
SOLUTION /
Automated trading-hour announcements, public holiday messaging, voicemail routing and emergency contact options. Calls can also be redirected to designated numbers where after-hours support is required.
-
Security & Emergency Communications
SOLUTION /
Telecommunications can integrate with security offices, panic alarms and emergency notification systems where supported. Emergency calling can also be configured with appropriate location information for individual stores.
-
Multi-Site & Head Office Management
SOLUTION /
A centralised cloud platform providing multi-site management, shared reporting, inter-store extension calling and consistent phone configurations. Head office can manage the overall system while individual stores retain appropriate administrative control.
-
Mobile Communication for Store Managers
SOLUTION /
A mobile app/softphone allows managers to make and receive business calls from their mobile device while maintaining the store's business identity and caller ID.
-
Customer Service & Click-and-Collect Support
SOLUTION /
Integrated telecommunications with compatible POS, ticketing, online-ordering or customer-service systems. Dedicated call flows can direct click-and-collect enquiries to the appropriate team, while SMS can provide customer notifications where supported.
-
Call Pickup, Transfers & Internal Collaboration
SOLUTION /
Blind and attended call transfers, call pickup, hunt groups and shared departmental numbers, allowing staff to quickly manage and redirect calls.
-
Call Reporting & Management Visibility
SOLUTION /
Call analytics dashboards can show missed calls, abandoned calls, call volumes, peak calling periods and departmental activity. Multi-site reporting can provide both individual store and group-level visibility.
-
Security, Permissions & Call Recording
SOLUTION /
Implemented role-based permissions, store-level and head-office administration, call recording where appropriate, and spam/fraud call controls, configured to suit the organisation's requirements and applicable privacy obligations.
-
Cost Control & Flexible User Management
SOLUTION /
A scalable on-premise platform provides flexible user licensing, allowing users and services to be added or removed as staffing requirements change. Deskphones, cordless devices and mobile applications can be combined to minimise unnecessary hardware costs.
-
Hardware Designed for the Supermarket Environment
SOLUTION /
Durable professional deskphones, cordless/DECT handsets and appropriate headsets designed for practical day-to-day use, with simple interfaces that require minimal staff training.
-
Digital Messaging & Multi-Channel Communication
SOLUTION /
SMS, voicemail transcription and digital customer-service integrations provide alternatives to traditional calls. SMS can be used for order-ready notifications and other customer updates where appropriate.
-
Future-Ready Integration & Automation
SOLUTION /
Telecommunications can integrate with CRM, POS, ticketing and operational systems, providing features such as click-to-call, customer information, call logging and voicemail transcription. More advanced solutions can also incorporate AI-assisted call summaries where appropriate.
Recommended
Core Area Solutions
for your Supermarket.
-
Hybrid PBX (On-premise platform with cloud failover)
Business fibre (dedicated voice-only circuit, independent to store internet)
4G/5G failover
Auto Attendant
Call queues
Hunt groups
Department extensions
Direct dial numbers
Call transfer and pickup
Voicemail-to-email
-
Department-specific routing
Supplier and receiving numbers
One-touch supplier/head-office dialling
Overhead paging integration
Zone paging
DECT cordless handsets (Ruggedised, resistant to drops and moisture)
Mobile app for managers
Wi-Fi/mobile communication
-
Automatic internet failover
Backup call routing
Calls diverted to mobiles or voicemail to email during outages
Redundant routing
Emergency calling
Disaster recovery capability
-
Simple IVR menus
Professional store greetings
Queue announcements
Callback option
Trading-hours announcements
After-hours routing
Click-and-collect call flows
SMS notifications
-
Multi-site administration
Store and head-office controls
Call reporting
Missed-call reporting
Department performance
Call recording
Role-based permissions
Spam/fraud protection
-
POS integration
CRM/ticketing integration
Online-order integration
Call logging
Click-to-call
Voicemail transcription
SMS capability
AI-assisted call summaries where appropriate