SUPERMARKET SOLUTIONS

Reliable communications are essential to keeping supermarket operations running smoothly. From customer enquiries and online orders to supplier deliveries, receiving, staff communication and store management, your telecommunications system needs to perform reliably throughout the day.

Metrocom provides robust cloud and hybrid telecommunications solutions designed specifically for the demands of supermarket environments, with business-grade connectivity, automatic failover, intelligent call routing, department extensions, call queues, mobile connectivity and store-wide paging.

Whether customers need assistance, a supplier needs to reach a department or a manager needs to be contacted on the shop floor, the right person can be reached quickly and efficiently.

For multi-site operators, Metrocom can provide a scalable communications platform that connects stores, management and head office while maintaining the flexibility each location requires.

Advanced features such as mobile apps, time-based routing, after-hours handling, call analytics, call recording, SMS and integration with POS, CRM, online ordering and other business systems can improve customer service while giving management greater visibility and control.

From a single store to a multi-site supermarket group, we can design a reliable, flexible telecommunications solution that supports your people, your customers and your day-to-day operations.

Requirements and Solutions

  • Reliable Store Communications

    SOLUTION /

    A highly reliable hybrid phone system, supported by business-grade internet, automatic failover and backup calling options. Calls can automatically divert to mobiles or alternative numbers if the primary connection fails.

  • Department Direct Dial & Call Routing

    SOLUTION /

    Department extensions, Direct Inward Dial (DID) numbers, ring groups and intelligent call routing for customer service, bakery, deli, butchery, online orders, receiving and store management. Staff can easily transfer calls between departments.

  • Professional Customer Call Handling

    SOLUTION /

    A simple Auto Attendant with clear menu options, call queues, hold messaging, overflow routing and Callback functionality. Custom greetings can also be configured for individual stores, trading periods and special events.

  • Efficient Store Operations Communication

    SOLUTION /

    Cordless/DECT handsets, Ruggedised Cordlesses, mobile integration, Wi-Fi calling and mobile apps allow staff and managers to remain connected throughout the store. One-touch speed dials can provide quick access to suppliers, head office and maintenance teams.

  • Store-Wide Paging & Staff Communication

    SOLUTION /

    Integrated phone system with overhead paging, zone paging and phone-to-paging functionality. Staff can quickly make announcements to specific areas or the entire store, with emergency broadcast capability available where required.

  • Supplier, Delivery & Receiving Communications

    SOLUTION /

    Dedicated Deliveries/Receiving number or menu option, with calls routed directly to the appropriate team. Priority routing, shared-phone quick dials and call logs can help streamline supplier comms.

  • Call Routing by Time of Day

    SOLUTION /

    Configured time-based routing rules so calls are automatically directed according to trading hours, delivery periods, evenings, weekends and public holidays. “Divert the office to Checkouts at 3…”

  • After-Hours Call Handling

    SOLUTION /

    Automated trading-hour announcements, public holiday messaging, voicemail routing and emergency contact options. Calls can also be redirected to designated numbers where after-hours support is required.

  • Security & Emergency Communications

    SOLUTION /

    Telecommunications can integrate with security offices, panic alarms and emergency notification systems where supported. Emergency calling can also be configured with appropriate location information for individual stores.

  • Multi-Site & Head Office Management

    SOLUTION /

    A centralised cloud platform providing multi-site management, shared reporting, inter-store extension calling and consistent phone configurations. Head office can manage the overall system while individual stores retain appropriate administrative control.

  • Mobile Communication for Store Managers

    SOLUTION /

    A mobile app/softphone allows managers to make and receive business calls from their mobile device while maintaining the store's business identity and caller ID.

  • Customer Service & Click-and-Collect Support

    SOLUTION /

    Integrated telecommunications with compatible POS, ticketing, online-ordering or customer-service systems. Dedicated call flows can direct click-and-collect enquiries to the appropriate team, while SMS can provide customer notifications where supported.

  • Call Pickup, Transfers & Internal Collaboration

    SOLUTION /

    Blind and attended call transfers, call pickup, hunt groups and shared departmental numbers, allowing staff to quickly manage and redirect calls.

  • Call Reporting & Management Visibility

    SOLUTION /

    Call analytics dashboards can show missed calls, abandoned calls, call volumes, peak calling periods and departmental activity. Multi-site reporting can provide both individual store and group-level visibility.

  • Security, Permissions & Call Recording

    SOLUTION /

    Implemented role-based permissions, store-level and head-office administration, call recording where appropriate, and spam/fraud call controls, configured to suit the organisation's requirements and applicable privacy obligations.

  • Cost Control & Flexible User Management

    SOLUTION /

    A scalable on-premise platform provides flexible user licensing, allowing users and services to be added or removed as staffing requirements change. Deskphones, cordless devices and mobile applications can be combined to minimise unnecessary hardware costs.

  • Hardware Designed for the Supermarket Environment

    SOLUTION /

    Durable professional deskphones, cordless/DECT handsets and appropriate headsets designed for practical day-to-day use, with simple interfaces that require minimal staff training.

  • Digital Messaging & Multi-Channel Communication

    SOLUTION /

    SMS, voicemail transcription and digital customer-service integrations provide alternatives to traditional calls. SMS can be used for order-ready notifications and other customer updates where appropriate.

  • Future-Ready Integration & Automation

    SOLUTION /

    Telecommunications can integrate with CRM, POS, ticketing and operational systems, providing features such as click-to-call, customer information, call logging and voicemail transcription. More advanced solutions can also incorporate AI-assisted call summaries where appropriate.

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